GEORGE TOWN, Jan 18 -- Penang State Welfare, Caring Community and Environment Committee Chairman, Phee Boon Poh (fourth, right) launching the "My Fin My Life" campaign today. Also present is International conservation organisation, World Wide Fund (WWF) Malaysia, Chief Executive Officer Dr Dionysius Sharma (third, right).The campaign is aimed at reducing shark fin consumption and promoting sustainable seafood.--fotoBERNAMA (2016) COPYRIGHT RESERVED

photographed by: GOH KOK GUAN